In the year 2025, the automotive world will celebrate 100 years of the existence of the pick-up truck.
First introduced in 1925, the pick-up truck was built with a singular purpose, a work or farming tool and nothing else.
Then came a major shift in buying patterns in the 1950s. According to reports, consumers began shifting from purchasing pick-up trucks for work, to buying pick-up trucks for lifestyle purposes.
In the 1990s, it is believed that less than 15% of pick-up truck owners in the United States used their pickups for work.
Today though, pick-up trucks are designed with creature comforts and performance in mind. Work matters too are important, but not as important as interior comfort and driving pleasure.
No where is this more obvious than the the all-new Isuzu D-Max, particularly the X-Terrain variant.
Just 10 years ago, Isuzu trucks were known to be the toughest pick-ups in the market, with reliability that could make a tank envious.
However, the design and interior features were left wanting.
The designs were safe and were left out of place amongst the bolder designs coming out of Japan and the US.
The interior was basic with only the bare minimums on offer, quality though was always top notch and Isuzu’s were known to be able to last a life time if well taken care of.
But Isuzu were always utilitarian in nature, and only those who needed a truck for work and consider an Isuzu.
Now though the landscape has changed for Isuzu.
The bold design is alluring and the brave colour options captivate a younger audience, an audience that would have never before thought of buying an Isuzu.
Colour options such as the Valencia Orange, Onyx Black and Silky Pearl White are not only new to the Isuzu range, but also mark the arrival of a bold design strategy for Isuzu. A strategy that clearly has a younger audience in its sights.
Many may dismiss the Isuzu D-Max as just another workhorse, and many more may never associate a D-Max with a lifestyle pick up. But that is now a thing of the past and no where is this more evident than in the interior of the all-new Isuzu D-Max X-Terrain.
While the interiors of yesterday’s Isuzu were vanilla, the interior of the X-Terrain is shockingly comfortable and well equipped.
You can cool down the interior of your truck before you even get inside with the remote engine start function. Walk towards your Isuzu and the welcome lights turn on to welcome you. Open the door and a new illuminated scuff plate greets you, a feature that not too long ago was only available in premium luxury cars.
Forgot to charge your phone but didn’t bring a charging cable? Isuzu has thought of such situations and included a wireless charger for added convenience.
The tanned leather seats are arguably the best in its class in terms of design and comfort. The sheer size of the front seats provide perfect back and shoulder support. And the seats are electronically-controlled as well, providing 8-way adjustability with lumbar support.
But nothing speaks of a lifestyle pick up louder than a banging entertainment system. And the new X-Terrain delivers perfectly once again.
Sitting right at the centre of the dashboard is the largest touch screen infotainment system available in a pick-up truck, yet!
Measuring in at a gargantuan 9-inches, the infotainment system also gives passengers access to Apple CarPlay and Android Auto.
This means you can access all your favourite music whether it were on Spotify, Apple Music or even YouTube Premium in the D-Max X-Terrain. And ensuring that your music sounds just as good as its producer intended it to be, there are eight speakers placed around the cabin to give passengers a Live Surround Sound experience. There are even speakers located on the roof of the X-Terrain!
Versatility with lifestyle comforts is obviously still the name of the game for Isuzu, and the D-Max X-Terrain has not forgotten its roots.
On the topic of versatility, the new Isuzu D-Max X-Terrain also comes with 360-degree view of the surroundings. This is shown on the central screen and is known as the around-view monitor. This makes the truck easy to drive and park in tight spots.
At the heart of the X-Terrain is the tried and tested 3.0-litre turbocharged BluePower engine producing 190PS and 450Nm of torque.
This engine is paired to 6-speed automatic gearbox to give you a power plant that is not only powerful, but reliable as well. With an Isuzu, reliability is never far away.
And ensuring that you are never caught out in a difficult situation, the D-Max X-Terrain comes with a Terrain Command system that gives you access to three different drive settings.
Accessible via a dial located at the centre of the dash, the rotating knob lets you switch between 2WD, 4WD-high and 4WD-low all at the turn of a dial.
This systems work in conjunction with a rear differential lock that is able to split power evenly between the rotating wheels, helping to ensure that power is always available whenever you demand.
The new Isuzu D-Max X-Terrain obviously has all the boxes checked, making it the ideal lifestyle partner for those who prefer life at the edges of the urban life. But perfecting the already very impressive features are safety systems that will put most cars to shame.
Featuring a technology called the Advanced Driver Assist System, or ADAS for short. This tech is basically a suite of technologies coming together to make the X-Terrain one of the safest pickup trucks you can buy.
This includes 11 different safety systems that include Forward Collision Warning, Autonomous Emergency Braking, Adaptive Cruise Control, Lane Departure Warning and even a Blind Sport Monitoring system. Among many others of course.
The Isuzu D-Max X-Terrain has proven to be the epitome of the lifestyle pick-up truck that has become so popular over decades. It is also the recipient of many prestigious Car and Truck of the Year awards, proving that it is not just a car that is received by truck lovers, but also many others that otherwise may not consider a pickup truck.
In fact, Isuzu has so much faith in the D-Max X-Terrain that the company has given it the longest warranty of any car or truck in Malaysia. The D-Max boasts a seven year warranty. What do you expect of a company that has been making pick-up trucks for over 85 years?