While ISUZU D-MAX has continuously maintained a sturdy reputation as a reliable utility vehicle, it is also increasingly becoming a source of inspiration. Portraying an enduring personality, it fulfils the public’s expectations and, at the same time, breaks boundaries. This is elegantly demonstrated in its latest collaboration with ZUS Coffee.
The bold and aggressive character and attitude of ISUZU D-MAX perfectly align with ZUS Coffee, established in 2019. For a rapidly growing homegrown coffee chain, they wanted a partnership with a trusted vehicle that can take them further. Therefore, it is no surprise that ISUZU D-MAX is ZUS Coffee’s choice in pushing its growth.
With its affordability and time-tested core strengths, the all-new ISUZU D-MAX was the obvious pick to support any business, regardless if they are start-ups or mature businesses. Whether going on short trips to city locations or driving long distances to different parts of the country, the stability and safety of ISUZU D-MAX are unchallenged. The ample cargo space allows for easy transport of store set-up equipment. The comfortable cabin space provides cosy long rides and fatigue-free drives. Meanwhile, the affordability and low fuel consumption suit the needs and budget of any business.
In the case of ZUS Coffee, the striking ISUZU D-MAX in Sapphire Blue is a natural match for ZUS Coffee, which also uses the same hue as its brand colour. The colour symbolises innovation, something that is reflected in the style and design of ISUZU D-MAX. ZUS Coffee has even customised its ISUZU D-MAX with its instantly recognisable logo and thunder icon to showcase this synergetic relationship further.
For ZUS, the D-MAX expresses their tagline – “Fuel the Thunder” – perfectly. The sleek, sporty, and futuristic exterior styling carries strength and fierceness. The performance inspires a sense of braveness and energy, motivating ZUS to go out and open even more outlets.
This is a true testament to how ISUZU D-MAX has evolved from being a trustworthy pick-up truck to becoming an aspiration. It now embodies the determination to defy convention. It drives change in the way we live and work. It portrays versatility so you can define your own success.
With the burgeoning success of ZUS, supported in part by ISUZU D-MAX, it’s not hard to see this pick-up truck being the vehicle choice of many more visionary individuals and businesses. Stay tuned for more inspirational ISUZU D-MAX owner stories.