ISUZU’S NEW CEO AIMS TO BUILD NETWORK, SERVICE QUALITY

Apr 29, 2025

Petaling Jaya, 29 April 2025 Newly appointed Chief Executive Officer of Isuzu Malaysia Mr. Tomoyuki Yamaguchi will prioritize strengthening the Isuzu dealership network, enhancing its level of services and ensuring parts inventories are optimally-available to ensure a greater experience for Isuzu owners.

Mr. Yamaguchi assumes the position of CEO beginning April 24th 2025 from Mr. Shunsuke Okazoe who has returned to Japan to take up the post of Vice President, Japan Sales Division, Isuzu Motors Ltd. 

A graduate of Toyo University, Mr. Yamaguchi joined Isuzu Motors in 1997 and began his career assigned to the International Operations Department handling such markets as Russia and Ukraine. He remained involved in the CIS countries and various South-West Asian markets for over a decade before being seconded to Isuzu Motors South Africa where he was responsible for invigorating the Isuzu commercial vehicle business there.

Coming to Malaysia, Mr Yamaguchi noted the maturity of the business and the solid foothold Isuzu has gained in just two decades of incorporation. 

“Isuzu Malaysia remains a model of excellence in the global perspective. The operations here have established a base of loyal customers who recognize the strengths and capabilities of Isuzu vehicles. This augurs well for the establishment of life-long customers of the brand. However, we need to continuously strive to make every customer experience a positive one. I hope to work with the team and our dealers to bring customer satisfaction to the next level,” said Mr Yamaguchi.

Among his aims will be to create a wider spectrum of in-house services offered by the dealerships in order to ensure customers receive quality-assured services. With the growing number of Isuzu vehicles on Malaysian roads, Mr Yamaguchi will also prioritize speedier parts availability through enhanced warehousing processes.

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